What CSR Means for Consumers and Employees

What CSR Means for Consumers and Employees

Consumers

Corporate Social Responsibility has become an integral business practice for countries around the world and consumer awareness is growing steadily. Corporations are no longer only driven by money but also by ethically meeting the needs of consumers and the communities in which consumers live and where the corporation operates. Consumers are now able to research corporations and are typically made aware of which companies in particular use unethical practices, in turn enabling consumers to make purchasing decisions based on this information they have. CSR gives consumers a new power to influence how corporations operate and ensure that they are meeting the ethical standards expected.

Employees

Corporate social responsibility has helped improve the working conditions for employees around the world, in turn helping increase job satisfaction. Corporations who have put a major focus on CSR are seeing a rise in both happiness within the company and even in sales, as a company that puts forth a strong commitment to CSR has a competitive advantage over that of a corporation that doesn’t. When people see how efficient and ethical businesses that put a great emphasis on CSR are it makes them want to work for such corporations, attracting stronger talent to the corporation and pleasing employees. CSR also helps employees feel a stronger sense of recognition and purpose within a corporation, thus giving them an extra incentive to perform at a higher level.

It can be seen that CSR is beneficial in several ways to both consumers and employees and as a result helping in many ways, such as, through the building of customer relations, promoting a more positive perception for a corporation and overall, assisting in how a corporation should operate.

By: Thomas Elliott