The link pasted below is a page that offers some insight on CSR trends to watch for in 2011.
This link discusses four major CSR trends to follow in the year 2011. The first being a CSR model being incorporated throughout company’s infrastructure instead of handled by department as seen in the past. This means that all departments are aware of all CSR goals and productivity towards them. This method of integration will ensure that all CSR related actions and decisions are part of everyday operations. The second trend being transparency, in this the discussion of moving from surface and short term CSR to long term more in depth CSR topics. Surface topics such as recycling and charitable donations were put into place to scratch the surface in early years and the transparency of these goals was absent. This discussion of transparency is about keeping public and employees informed of the long term goals of CSR initiatives as well as the productivity towards those goals. The third discussed is supply chains. Supply chains are going to be held to the CSR initiatives of the corporation they supply to in order to maintain a sufficient standard of practice and throughout the dealings of the corporations suppliers. Finally benchmarking and evaluation of CSR practices, this trend is stated to see CSR being broken down by industry as well business size and effect of initiative for greater ease in assessment of CSR performance .
Overall I feel that these are trends that make sense to me to better the productivity and measurement of a company’s CSR practices. It seems that CSR is being taken more seriously over the past few years and is going to continue to grow in the up and coming years. Companies are increasingly becoming more focused on topics such as “employee working conditions, hiring practices, supply relations, environmental issues, community contributions, reinvestment in infrastructure, fair trade” Miratel January 11, 2011
Posted by: Allen Pumphrey