Principle 1: Manager should establish their company's green values.
This principle mainly focused on companies and individuals who ran the companies values. Many ideas were implemented because of management core values. Many of them had mental models (their background; how they grew up, what they were educated in or even how they saw themselves in society). In addition these companies also had their own set of core values by their mission and action plans to help improve the environment. Companies are starting to understand that the environment is a key stakeholder in their company.
Principle 2: Managers should formulate and execute green goals.
Many companies are now becoming more environmentally friendly. They are setting goals to reduce their carbon footprint. They are planning on how to make their company's operation, products, and services more green. Some goals that have been taken into effect are, installing energy/water saving devices, renovating to LEED standard, buying products locally.
Principle 3: Managers should establish sustainability metric to ensure compliance.
Sustainability managers need to understand how to measure their progress towards their goals. They also need to understand what needs to be measured and how to measure it. Companies need to look at their product life cycle and assess their environment impact that the product has from birth to death. In addition they need to decide what can be measured and devise ways to reduce the impacts.
Principle 4: Managers should make the business case to go green.
Look at things from a cost effective perspective, install solar panels, make white roofs to keep buildings cooler. Doing so can help the business market share grow.
Principle 5: Managers should overcome resistance to change.
A strong leader can show a good example. It is a hard task to change everyone right away because you have to change their beliefs, behavior and attitudes. Influence the individuals by educating them on these procedures. Lead by example and start small. Every little bit helps.
Principle 6: Managers should reinforce sustainability practices and values within the organization.
Train employees and empower them. Let them know by reducing the lighting during daylight that they helped the company save money. Ask them for their opinion and ideas on how to be more sustainable.
Principle 7: Managers should seek buy-ins from suppliers.
Picking a supplier based on their core values as a company. Use your market power to influence your suppliers.
Principle 8: Managers should engage with customers and competitors.
Companies can get customers involved by engaging them with incentives to recycle. In addition companies can help educated the public by showing them what other life style choices there are. They can have commercials or interactive websites to help educate and train their consumers. Working with a competitor can help set industry standards and goals.
Principle 9: Managers should engage with NGOs, regulators and the general public.
Working with Non-Government Organizations such as World Wildlife Foundation can help reach strategies to solve environment issues. Working with regulators can ensure that the company is not only up to and beyond regulations but help influence future regulations. Working with the general public to help educate them and set up incentives for recycling programs that can contribute back to the community.
Principle 10: Managers should stay visible.
Sustainability managers are the face of the company's green committee. It is important for them to stay present. By creating a network with other similar companies, trade shows, speeches etc, it keeps their company's name out there with respect to sustainability.
In conclusion, all of these principles are small things that all of us can apply not only to our current or future careers but also to our lifestyle.
http://fandm.academia.edu/NancyKurland/Papers/207989/Green_Management_Principles_and_Examples
Mitisha Spaans
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