ToughStuff is a company who produces solar energy and who have a vision. ToughStuff is taking a huge leap to try and end poverty and are working on a goal to give solar energy to 33 million people living in poverty in Africa and Asia. Their goal is to have solar panels and solar battery packs available to the community for a low price in 10 African countries— Burundi, Cote d’Ivoire, Democratic Republic of Congo, Ethiopia, Malawi, Mali, Mozambique, South Sudan, Zambia and Zimbabwe — and four Southeast Asian countries — Bangladesh, India, Pakistan and Nepal. For those who rely on kerosene or biomass fuel, this could potentially save over $500 million dollars as well as reduce the carbon emissions.
If everything goes well, this will change these under developed countries immensely. It will help develop the areas, help the environment and raise social responsibility awareness. Solar energy is sustainable and realistic. I believe that this company is going to have a huge impact in 2016. Once everyone sees what they’ve done for this planet, everyone’s going to want to be involved. This could be a huge turn around for our world. We’re always talking about how we need to change our ways and find another source for energy. We all knew that solar energy was sustainable and achievable but yet it’s not everywhere still. If ToughStuff really does help 33 million people living in poverty, it’s going to be the talk of the town. The company would gain great PR, other companies would try to do something as noble to gain customer awareness and it would snowball.
This is a great company and a story that really takes you back and reminds you that there are good people out there that really do want a better world, better life. And not just for themselves, but for everyone. ToguhStuff didn’t start this project thinking of all the profit they’d make, but of all the lives they could improve. This is a remarkable story and that lets me appreciate corporations once more.
By Krysten McCourt