Binalot launched a program called DAHON, designed to help the banana farmers increase production and sell more. The restaurant agreed to buy from these farmers who in return cut and sanitize the leaves, eliminating additional costs for the company. Binalot not only reduces their costs here but also improve the lives of many other people surrounding them. In addition to this, the farmers were trained on how to properly harvest the crop which therefore reduces the land degradation.
In future plans, Binalot intends to start vegetable gardens in the towns with the compost collected from the banana leaves. They intend to spread this environmental contribution across the country to help other companies become more sustainable. Binalot takes part in many activities intended to help Filipinos understand the importance of a sustainability and helping the environment. By including CSR in their business model, Binalot has become a leader in the fast food industry. They were received the Intel-Asian Institute Management Corporate Responsibility award this year at the AFCSR.
This company is an example of how easy it can be for fast food companies to demonstrate a little more CSR in the business model. McDonald's, take note!