McDonalds is showing more and more corporate social responsibility! For one, they have stopped raising their chickens with anti-biotics. This could be because Prof. Temple Grandin is in charge of pig and cattle behaviour, handling of animals and the design of animal handling facilities. In 1999 she implemented animal welfare auditing. Using a scoring system she developed. When she started doing the auditing she noticed a huge improvement, the biggest improvement in 25 years.
Since this scorecard had such a great impact on their business and animals welfare, McDonalds wanted to use a scorecard scheme for other things. In 2002 they introduced a scorecard for water use and energy use. They also started to divert salt from landfills and get something started to help them recycle more. In total they have already reduced their environmental impact by 6% and striving for 20%.
They have so many different solutions to CSR. They have the Ronald McDonald camps, cure mobiles, and housing for people in different countries. They also have started offering salads, yogurts and other various nutrition foods!
Offering nutritional foods show that they actually care about the obesity problems people in today’s world have. They promote healthy lifestyles, unlike many other food chains. McDonalds also has a very good global position and a lot of power to influence people to eat healthier and maybe donate for a great cause for other unfortunate people.
I also think it is very impressive that McDonalds has a strategy for every country they operate in, they realize in some places they have a different way of thinking than their homeland.