Monday, February 13, 2012

McDonalds Making CSR Progress!

McDonalds is showing more and more corporate social responsibility! For one, they have stopped raising their chickens with anti-biotics. This could be because Prof. Temple Grandin is in charge of pig and cattle behaviour, handling of animals and the design of animal handling facilities. In 1999 she implemented animal welfare auditing. Using a scoring system she developed. When she started doing the auditing she noticed a huge improvement, the biggest improvement in 25 years.
Since this scorecard had such a great impact on their business and animals welfare, McDonalds wanted to use a scorecard scheme for other things. In 2002 they introduced a scorecard for water use and energy use. They also started to divert salt from landfills and get something started to help them recycle more. In total they have already reduced their environmental impact by 6% and striving for 20%.
They have so many different solutions to CSR. They have the Ronald McDonald camps, cure mobiles, and housing for people in different countries. They also have started offering salads, yogurts and other various nutrition foods!
Offering nutritional foods show that they actually care about the obesity problems people in today’s world have. They promote healthy lifestyles, unlike many other food chains. McDonalds also has a very good global position and a lot of power to influence people to eat healthier and maybe donate for a great cause for other unfortunate people.
I also think it is very impressive that McDonalds has a strategy for every country they operate in, they realize in some places they have a different way of thinking than their homeland.

1 comment:

  1. Mcdonalds is a largely renowned corporation that has been established worldwide over the past 70 years and has been a negative factor on fast food restaurant production. They have been the top competitor with restaurants by providing a lower level of food at a fraction of the price of restaurants. This has allowed for the success of Mcdonalds but also the decline. Because they have done this, they have contributed to one of the highest increases in the past decade for obesity rates. Consumers find Mcdonalds a quick resource for food that will satisfy you, and cost cheap. The increase in rates has left people judging whether it is worth even eating anymore. Throughout the last decade Mcdonalds has changed their corporate responsibility to their corporation through a variety of goals. The largest problem was monitoring cattle and chicken production. By not using anti-biotics or mass production of animals, they have decreased the rates of fattier foods. Mcdonalds is a large contributing factor to their successful fundraisers such as Ronald Mcdonals camp, cure mobiles, etc. They have shown the care and respect they have for communities and are working towards a happier global population. the biggest factor I noticed was the reduction on their global footprint. By reducing just salt and water waste, they have already reduced it by 6%, and are soon to aim for 20%. This strive is showing a better environmental option for Mcdonalds and will start to change how people this of Mcdonalds. With healthier options coming out on the menu, Mcdonalds has high hopes to be a safer and more ethical corporation that focuses on their corporate responsibilities and not how cheap they can make food for.
    - Mcdonalds future goals to become healthier and provide a better gloabl effect

    Jeffrey Sheardown